[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.aspczech.cz\/mikroprostredi-podniku-zahrnuje-ovlivnitelne-faktory\/#Article","mainEntityOfPage":"https:\/\/www.aspczech.cz\/mikroprostredi-podniku-zahrnuje-ovlivnitelne-faktory\/","headline":"Mikroprost\u0159ed\u00ed podniku zahrnuje ovlivniteln\u00e9 faktory","name":"Mikroprost\u0159ed\u00ed podniku zahrnuje ovlivniteln\u00e9 faktory","description":"Makroprost\u0159ed\u00ed \u2013 zahrnuje faktory, kter\u00e9 de facto nelze ovliv\u0148ovat. Jedn\u00e1 se zejm\u00e9na o demografick\u00e9, ekonomick\u00e9, p\u0159\u00edrodn\u00ed, technologick\u00e9, spole\u010densko-kulturn\u00ed a politicko-legislativn\u00ed. Je ale pot\u0159eba je identifikovat a ur\u010dit\u00fdm zp\u016fsobem na n\u011b reagovat, jinak \u0159e\u010deno se jim p\u0159izp\u016fsobovat. Mikroprost\u0159ed\u00ed \u2013 p\u0159edstavuje s\u00edly […]","datePublished":"2025-03-01","dateModified":"2023-04-26","author":{"@type":"Person","@id":"https:\/\/www.aspczech.cz\/author\/#Person","name":"aspczech.cz\n","url":"https:\/\/www.aspczech.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/40308b9402d145b1dc164f447b6506e9dadca8c8362c3ffb52df95e789c0fd10?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/40308b9402d145b1dc164f447b6506e9dadca8c8362c3ffb52df95e789c0fd10?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"aspczech.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.aspczech.cz\/wp-content\/uploads\/img_a305229_w1931_t1516719396.jpg","url":"https:\/\/www.aspczech.cz\/wp-content\/uploads\/img_a305229_w1931_t1516719396.jpg","height":0,"width":0},"url":"https:\/\/www.aspczech.cz\/mikroprostredi-podniku-zahrnuje-ovlivnitelne-faktory\/","about":["Podnik\u00e1n\u00ed"],"wordCount":342,"articleBody":"Makroprost\u0159ed\u00ed \u2013 zahrnuje faktory, kter\u00e9 de facto nelze ovliv\u0148ovat. Jedn\u00e1 se zejm\u00e9na o demografick\u00e9, ekonomick\u00e9, p\u0159\u00edrodn\u00ed, technologick\u00e9, spole\u010densko-kulturn\u00ed a politicko-legislativn\u00ed. Je ale pot\u0159eba je identifikovat a ur\u010dit\u00fdm zp\u016fsobem na n\u011b reagovat, jinak \u0159e\u010deno se jim p\u0159izp\u016fsobovat.Mikroprost\u0159ed\u00ed \u2013 p\u0159edstavuje s\u00edly v\u00a0bl\u00edzkosti firmy, kter\u00e9 ovliv\u0148uj\u00ed jej\u00ed schopnost slou\u017eit z\u00e1kazn\u00edk\u016fm. Jsou to samotn\u00e1 firma, distributo\u0159i, z\u00e1kaznick\u00e9 trhy, konkurence, ve\u0159ejnost, kter\u00e9 spole\u010dn\u011b p\u0159isp\u00edvaj\u00ed k\u00a0poskytov\u00e1n\u00ed hodnoty firmy pro z\u00e1kazn\u00edky. Tyto faktory m\u016f\u017ee podnik ovliv\u0148ovat a p\u0159isp\u00edvat tak k\u00a0jejich lep\u0161\u00edmu vyu\u017eit\u00ed.Tvo\u0159\u00ed jej tyto z\u00e1kladn\u00ed prvky \u2013Intern\u00ed mikroprost\u0159ed\u00ed= samotn\u00e1 spole\u010dnost\u00a7\u00a0 Top management (stanov\u00ed posl\u00e1n\u00ed firmy a strategii)\u00a7\u00a0 Marketingov\u00ed mana\u017ee\u0159i (rozhodov\u00e1n\u00ed v\u00a0souladu se strategi\u00ed a pl\u00e1ny)\u00a7\u00a0 Finan\u010dn\u00ed odd\u011blen\u00ed (hled\u00e1n\u00ed zdroj\u016f)\u00a7\u00a0 Odd\u011blen\u00ed v\u00fdzkumu a v\u00fdvoje (tvorba produkt\u016f)\u00a7\u00a0 Odd\u011blen\u00ed n\u00e1kupu (z\u00e1sobov\u00e1n\u00ed)\u00a7\u00a0 V\u00fdrobn\u00ed odd\u011blen\u00ed (tvorba po\u017eadovan\u00e9ho mno\u017estv\u00ed produktu)\u00a7\u00a0 \u00da\u010detn\u00ed odd\u011blen\u00ed (p\u0159\u00edjmy a n\u00e1klady)\u00a7\u00a0 Zam\u011bstnanciExtern\u00ed mikroprost\u0159ed\u00ed\u00a7\u00a0 Dodavatel\u00e9 \u2013 firmy \u010di jednotlivci, kte\u0159\u00ed poskytuj\u00ed zdroje, kter\u00e9 firma pot\u0159ebuje pro v\u00fdrobu zbo\u017e\u00ed a poskytov\u00e1n\u00ed slu\u017eeb.\u00a7\u00a0 Marketingov\u00ed zprost\u0159edkovatel\u00e9 \u2013 firmy, kter\u00e9 pom\u00e1haj\u00ed distribuovat, prod\u00e1vat a propagovat firmu a jej\u00ed v\u00fdrobky kone\u010dn\u00fdm spot\u0159ebitel\u016fm (distributo\u0159i, marketingov\u00e9 agentury, finan\u010dn\u00ed zprost\u0159edkovatel\u00e9).\u00a7\u00a0 Z\u00e1kazn\u00edci \u2013 lze specifikovat zam\u011b\u0159en\u00ed na 6 c\u00edlov\u00fdch trh\u016f \u2013 spot\u0159ebitelsk\u00fd, pr\u016fmyslov\u00fd, obchodn\u00ed, institucion\u00e1ln\u00ed, vl\u00e1dn\u00ed, mezin\u00e1rodn\u00ed.\u00a7\u00a0 Konkurence \u2013 kl\u00ed\u010dov\u00fd faktor. Pro \u00fasp\u011b\u0161nost firmy je t\u0159eba vyr\u00e1b\u011bt takov\u00e9 produkty, kter\u00e9 jsou lep\u0161\u00ed ne\u017e m\u00e1 konkurence, z\u00e1rove\u0148 se l\u00e9pe starat o z\u00e1kazn\u00edky.\u00a7\u00a0 Ve\u0159ejnost \u2013 jak\u00e1koliv skupina, kter\u00e1 m\u00e1 skute\u010dn\u00fd nebo potenci\u00e1ln\u00ed z\u00e1jem a schopnost ovliv\u0148ovat aktivity ur\u010dit\u00e9 firmy (nap\u0159. finan\u010dn\u00ed instituce, m\u00e9dia, vl\u00e1dn\u00ed instituce, ob\u010dasn\u00e9 iniciativy, m\u00edstn\u00ed komunita, ob\u010dan\u00e9, zam\u011bstnanci\u2026).                                                                                                                                                                                                                                                                                                                                                                                        4.6\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Mikroprost\u0159ed\u00ed podniku zahrnuje ovlivniteln\u00e9 faktory","item":"https:\/\/www.aspczech.cz\/mikroprostredi-podniku-zahrnuje-ovlivnitelne-faktory\/#breadcrumbitem"}]}]