[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.aspczech.cz\/advertorial-aneb-placena-reklama-v-podobe-clanku\/#Article","mainEntityOfPage":"https:\/\/www.aspczech.cz\/advertorial-aneb-placena-reklama-v-podobe-clanku\/","headline":"Advertori\u00e1l aneb placen\u00e1 reklama v podob\u011b \u010dl\u00e1nku","name":"Advertori\u00e1l aneb placen\u00e1 reklama v podob\u011b \u010dl\u00e1nku","description":"Tento term\u00edn je pro mnoh\u00e9 naprostou nezn\u00e1mou. Jde p\u0159itom o \u0161ikovn\u00e9 spojen\u00ed anglick\u00fdch slov advertisement a editorial. P\u0159enesen\u011b \u0159e\u010deno, jedn\u00e1 se o placen\u00fd redak\u010dn\u00ed produkt, kter\u00fd se pou\u017e\u00edv\u00e1 p\u0159i reklamn\u00edch kampan\u00edch. C\u00edlem tohoto prvku, kter\u00fd m\u00e1 nej\u010dast\u011bji podobu \u010dl\u00e1nku, je […]","datePublished":"2020-04-08","dateModified":"2023-04-26","author":{"@type":"Person","@id":"https:\/\/www.aspczech.cz\/author\/#Person","name":"aspczech.cz\n","url":"https:\/\/www.aspczech.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/40308b9402d145b1dc164f447b6506e9dadca8c8362c3ffb52df95e789c0fd10?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/40308b9402d145b1dc164f447b6506e9dadca8c8362c3ffb52df95e789c0fd10?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"aspczech.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.aspczech.cz\/wp-content\/uploads\/img_a375800_w1931_t1587453115.jpg","url":"https:\/\/www.aspczech.cz\/wp-content\/uploads\/img_a375800_w1931_t1587453115.jpg","height":0,"width":0},"url":"https:\/\/www.aspczech.cz\/advertorial-aneb-placena-reklama-v-podobe-clanku\/","about":["Www"],"wordCount":413,"articleBody":"      Tento term\u00edn je pro mnoh\u00e9 naprostou nezn\u00e1mou. Jde p\u0159itom o \u0161ikovn\u00e9 spojen\u00ed anglick\u00fdch slov advertisement a editorial. P\u0159enesen\u011b \u0159e\u010deno, jedn\u00e1 se o placen\u00fd redak\u010dn\u00ed produkt, kter\u00fd se pou\u017e\u00edv\u00e1 p\u0159i reklamn\u00edch kampan\u00edch. C\u00edlem tohoto prvku, kter\u00fd m\u00e1 nej\u010dast\u011bji podobu \u010dl\u00e1nku, je p\u0159edstavit n\u011bjak\u00fd produkt \u010di slu\u017ebu, vyzdvihnout jeho v\u00fdhody, p\u0159\u00edpadn\u011b informovat \u010dten\u00e1\u0159e o dal\u0161\u00edch vlastnostech dan\u00e9ho p\u0159edm\u011btu. D\u016fle\u017eit\u00e9 p\u0159itom je, \u017ee jde o prvek, kter\u00fd nese v\u00fdrazn\u00e9 prvky redak\u010dn\u00edho obsahu \u2013 tomuto obsahu je tak\u00e9 advertori\u00e1l chce p\u0159ibl\u00ed\u017eit. JIN\u00c1 FORMA NE\u017d PSAN\u00c1 v podob\u011b \u010dl\u00e1nku, je nap\u0159\u00edklad reklamn\u00ed spot v televizi. Kr\u00e1tk\u00fd rozsah, maximum informac\u00ed, a to v\u0161e ve form\u011b, kter\u00e1 je pro poslucha\u010de, div\u00e1ka nebo \u010dten\u00e1\u0159e, co nejv\u00edce zaj\u00edmav\u00e1. PR \u010dl\u00e1nek a advertori\u00e1l nen\u00ed to stejn\u00e9 Mo\u017en\u00e1 si \u0159\u00edk\u00e1te, \u017ee popisu advertori\u00e1lu odpov\u00edd\u00e1 PR \u010dl\u00e1nek. A\u010dkoliv se vyb\u00edz\u00ed si o tomto prvku myslet, \u017ee jde jenom o jin\u00e9 pojmenov\u00e1n\u00ed PR \u010dl\u00e1nku, ve skute\u010dnosti je tomu naopak. V\u011bt\u0161ina \u010dl\u00e1nk\u016f, kter\u00e9 jsou ozna\u010dov\u00e1ny pr\u00e1v\u011b jako PR \u010dl\u00e1nky, jsou ve skute\u010dnosti advertori\u00e1ly. C\u00edlem tohoto p\u0159edm\u011btu toti\u017e nen\u00ed jenom nav\u00e1zat n\u011bjak\u00fd ur\u010dit\u00fd kontakt se \u010dten\u00e1\u0159em, ale d\u016fraz je zde kladen i na reklamu dan\u00e9ho p\u0159edm\u011btu.  Naprosto stejn\u00e9 plat\u00ed o \u010dl\u00e1nc\u00edch, kter\u00e9 jsou pou\u017e\u00edvan\u00e9 pro z\u00edsk\u00e1v\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f \u2013 linkbuilding. Zp\u011btn\u00e9 odkazy a jejich z\u00edsk\u00e1v\u00e1n\u00ed jsou \u00fazce spjat\u00e9 se SEO, tedy optimalizac\u00ed pro vyhled\u00e1va\u010de. I zde mohou hr\u00e1t advertori\u00e1ly ur\u010ditou roli, av\u0161ak je nezbytn\u00e9 rozli\u0161ovat mezi sebou jednotliv\u00e9 n\u00e1stroje k z\u00edsk\u00e1v\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f, p\u0159i\u010dem\u017e advertori\u00e1l nen\u00ed v\u017edy to nejlep\u0161\u00ed, co je mo\u017en\u00e9 p\u0159i optimalizaci pro vyhled\u00e1va\u010de pou\u017e\u00edt. Plat\u00ed zde ur\u010dit\u00e1 omezen\u00ed, kter\u00e9 je t\u0159eba br\u00e1t v potaz: Penalizov\u00e1n\u00ed od Google = v ur\u010dit\u00fdch ohledech jsou advertori\u00e1ly br\u00e1ny jako nekal\u00e9 praktiky p\u0159i z\u00edsk\u00e1v\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f, a proto jejich pou\u017eit\u00ed m\u016f\u017ee b\u00fdt dokonce kontraproduktivn\u00ed, d\u016fvodem je toti\u017e obsa\u017een\u00e1 reklama ve \u010dl\u00e1nc\u00edch                                                                                                                                                                                                                                                                                                                                                                                          4.2\/5 - (4 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Advertori\u00e1l aneb placen\u00e1 reklama v podob\u011b \u010dl\u00e1nku","item":"https:\/\/www.aspczech.cz\/advertorial-aneb-placena-reklama-v-podobe-clanku\/#breadcrumbitem"}]}]